Our Story

Because living with skin conditions is hard, and deciphering complicated ingredients labels is even harder...

We want to help anyone living with skin conditions or with specific ingredient needs to make life a little easier...

He's gluten free, they're dairy free, she's fragrance free...we've got you!

We've curated a list of our favourite fragrance free products (and essential oil free products where possible). We hope it helps.

In 2021 our founder was diagnosed with a contact allergy to a few chemicals including limonene, commonly found in perfumes and fragrances. With thousands of chemicals hidden under the blanket term “fragrance” and ingredient lists on products sometimes lacking, the best option was to go fragrance free.

From the time it took to receive a diagnosis, to the complex world of contact allergies, chemical ingredients and label transparency, the journey has been…well...a rabbit hole. IYNYN!

Having also been diagnosed with rosacea and dermatitis - being careful with lifestyle and products is a must.

With 10 years in tech-education and purpose led startups across APAC and Europe  - and a passion for making it easier for the next person - “The Free From” was created.

Finding good educational resources and products you feel you can trust is only part of the mission.

The Free From is a place to share learnings, resources and education, and to create a community who can help each other on a similar journey - feeling free to normalise skin conditions and take control over ingredients in our beauty, cosmetic and household cleaning product lineup!